We create stronger connections between people, experiences and brands.

Understand. Innovate. Activate.

At Magnani, we take a human-centered approach to helping our clients gain a better understanding of their markets and their customers, imagine new ways to serve those customers, and craft more emotionally engaging customer and brand experiences.

Market research and consumer insights:

We use proven qualitative and quantitative research methodologies to uncover explanatory and contextual insights, generate projectable or predictive data, and reveal new competitive opportunities.

Through ethnography, focus groups, interviews and surveys, we bring your customers’ journeys to life. We reveal what rational and emotional motivations drive their behaviors. We learn the language they rely on to evaluate competitive distinctions. And we understand the greater environmental resources and constraints that affect their decisions.

Using quantitative research techniques and analytics we assess just how and in what amount those qualitative experiences translate into potential conversions and sales.

Research Capabilities:

Customer & Market Research

Competitive Analysis

Market Sizing & Evaluation

Usability Testing

Design thinking, strategy and innovation:

We offer a unique, story-driven approach to design thinking we call Narrative-Based Innovation. We embrace consumers as heroes in their journey to develop deeper understanding and empathy with customers, to communicate a more compelling vision of how to solve their challenges and, ultimately, deliver to them market-defining products and experiences.

Our process moves quickly from the expression of concepts to prioritizing and developing the most viable user experiences in a very short time. We prototype and iterate, early and often. We bring the best ideas to life through low-, medium- and high-fidelity prototypes and test them in the hands of people. We craft and refine real-world solutions that evoke emotional connections and measurable responses.

Design Thinking and Strategy Capabilities:

Business Case Development

Business Model Canvas

Customer Segmentation Strategy

Design Thinking (consulting, training and facilitation)

Digital Transformation Strategy

Feature Set Development & Evaluation

Journey Mapping

Product Roadmaps

Product & Service Innovation/Ideation

Prototyping

Service Design

Synthesis & Definition

Trend Frameworks/Futurecasting

Digital experience design and brand activation:

In the marketplace, ideas are theories. Execution is a fact. Magnani crafts customer and employee experiences that engage, motivate and drive measurable results.

Branding, Digital Marketing and Experience Design Capabilities:

Brand Development

Customer & Employee Experience Design (UX/UI)

Content Strategy & Development

Corporate Identity

Creative Campaigns

Marketing Strategy & Planning

Messaging Matrix

Positioning Strategy

Service Design

Website Design

OUR APPROACH

We take a unique, narrative-driven approach to design thinking:

Stories are the fundamental way we learn and connect emotionally as people. We apply storytelling principles to the design-thinking process to create a deeper understanding and empathy with customers, to create and communicate a more compelling vision of how to solve their challenges, and deliver more engaging user experiences, and, ultimately, to help organizations and their customers rally around that vision.

THE PROCESS
Narrative-Based Innovation used for Design Thinking
 
Empathize
Embracing our customers as heroes

Brought to life with stories that reveal who they are, we unveil what rational and emotional motivations affect their behaviors. We weigh the resources and constraints that affect their decisions. And we pore over the joys, frustrations, and hardships they experience as they travel on their daily journeys through the world.

Define
Expressing our heroes’ needs

We define the challenge we will solve for our heroes, not by listing technical or functional requirements, per se, but by declaring as our goal the emotional requirements—the way we wish our heroes to feel about themselves and their world after engaging with our solution.

Ideate
Imagining a new world

Through a guided process, we move from the unhindered expression of hundreds of concepts to the prioritization and deep development of the most viable solutions in a very short time. The best solutions are demonstrated and tested through, and documented within, idealized stories of our heroes encounters and engagements with our solutions, and the resulting outcomes.

Prototype
Forging the solution

We prototype and iterate, early and often. This is trial by fire. We bring the best ideas to life through low-, medium-, and high-fidelity prototypes and test them in the hands of people. It is the only way to truly craft and refine real-world solutions that evoke emotional connections and outcomes equal to those documented in our idealized narratives.

Test
Measuring success

Whether we’re launching an internal vision communications piece, a live market beta test, or a communications campaign, we know the story is successful when stakeholders and customers become not simply participants, but evangelists.

Work with us.

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